PENG Bo
Instructor of Human Resource Management
School of Business Administration,
Shanghai Finance University,
No. 995 Shangchuan Rd, Shanghai.
Tel: (86-21) 50218033
Email: becky_pb@163.com
AREAS OF INTEREST
Teaching: Job Analysis, Organizational Behavior, Purchasing Management
Research: Organizational Behavior
EDUCATION BACKGROUND
Shanghai University of Finance & Economics, Shanghai, Marketing Ph.D. 2012
Related Areas: Marketing
Thesis Title: “The Effect of Category Extension on Firm Value”
Shanghai University of Finance & Economics, Shanghai, Marketing, Master, 2009
Shanghai University of Finance & Economics, Shanghai, Marketing, Bachelor, 2005
HONORS AND GRANTS
“HuaWei Reward of Shanghai University of Finance & Economics, 2008
Second-Class People's Scholarship of Shanghai University of Finance & Economics, 2009-2012
“Excellent Party student” of Shanghai University of Finance & Economics, 2010
“Outstanding graduate thesis” of Shanghai University of Finance & Economics, 2011
EXPERIENCE
Full Time:
Instructor of Human Resource Management, School of Business Administration, Shanghai Finance University, 2012-present
Marketer, Department store of Dashang Company group, Daqing, 2005-2006.
Courses taught
Spring 2012, Business Negotiation
Spring 2013, Job Analysis
Fall 2013, Organizational Behavior and Purchasing Management
PUBLICATIONS
1.Gangling Chao, Xiaoyu Wang, Bo Peng, etc. Three Decades of the Chinese Economic Reform (The Chapter of the Circulation System Reform). Shanghai University of Finance and Economics Press, 12/2008.
2.Bo Peng, The Study on the Effect of Brand Ambassador on Brand Itself and Brand Choice. Journal of Modern Economic Management, 12/2011.
3.Bo Peng, Gangling Chao, Consumption Function Based on the Features of Periodic Consumption of Chinese Residents. Journal of Consumption Economy, 12/2011.
4. Bo Peng, Study of the Activation of Traditional Chinese Time-honored Brand. Journal of Modern Economic Management, 04/2012.
