YANG Hairu
Lecturer of Management
School of Business Administration,
Shanghai Finance University,
No. 995 Shangchuan Rd, Shanghai.
Tel: (86-21) 50218033
Email: cherryyang97@hotmail.com
AREAS OF INTEREST
Teaching: Strategic Management, Essentials of Management, Intercultural Business Management.
Research: Strategy Management, International Business, Entrepreneurship.
EDUCATION BACKGROUND
Ph.D., City University of Hong Kong, 2010
M.A., China Ocean University, 2004
B.A., Qingdao Ocean University, 2001
EXPERIENCE
Full Time
2004—Present Associate Professor, Shanghai Finance University.
Courses Taught
Management, Strategic Management, Intercultural Business Management
PUBLICATIONS
Yang, Hairu, Daniel Ding and Zhiqiang Liu 2009. International entrepreneurship and knowledge acquisition: the moderating effects of network and organization structure in Chinese firms International Journal of Business and Emerging Markets, Vol.2 No.4 2010
Wang, Xuehua, Zhilin Yang, Chenting Su, Nan Zhou and Hairu Yang 2009. Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience, the Proceedings of American Marketing Association, Chicago: Summer 2009
Yang, Hairu, Daniel Ding and Zhiqiang Liu 2009. International Entrepreneurship and Knowledge Acquisition: the Moderating Effects of Network and Organization Structure in Chinese Firms,” presented at International Business Conference- Competition or Cooperation: East vs.West, Canada, 11-12 May,2009, Best Paper Award
Yang, Hairu, Daniel Ding, Xuehua Wang and Zhiqiang Liu 2009. International Entrepreneurship, Organizational learning and Performance: A study of Chinese firms, presented at the Academy of International Business, San Diego, California, 27-30, June, 2009
Yang, Hairu, Daniel Ding, Zhiqiang Liu and Xuehua Wang 2009. International Entrepreneurship and Knowledge Acquisition in Chinese International Firms, presented at the Academy of International Business, San Diego, California, 27-30, June, 2009
Yang, Hairu, Shizhang Jiang and Xuehua Wang 2008. Exploring a Paired Comparison Method for Personnel Evaluation: Improvement of the method in AHP. presented at the Academy of Management Meeting, Anaheim, California, August 3-8, 2008
