YANG Jingshu
Title：Lecturer
School of Business Administration
Shanghai Lixin University of Accounting and Finance,
No. 995 Shangchuan Rd, Shanghai
Tel: (86-21) 18021097720
Email: yjs_1026@163.com
Areas of Interest
Teaching: Service Marketing、Sim-Marketing、Business Negotiation、Finance Marketing、
Research: Consumer Behavior
Education Background：
Ph.D of Marketing 2010
Shanghai University of Finance & Economics, Shanghai, P.R.China
Master of Regional Economics 2006
Xi’an Jiaotong University, Xi’an, P.R.China
Bachelor of International Economic and Trade 2003
Xi’an Jiaotong University, Xi’an, P.R.China
Honors and Grants：
The Second Prize 2017 Teaching Award Shanghai Municipal Education Commission
The Second Prize 2018 Teaching Award Shanghai Lixin University of Accounting and Finance
Experience
Full Time：Shanghai Lixin University of Accounting and Finance、University of Victoria ( Visiting scholar)
Courses Taught：Business Negotiation、Finance Marketing、Service Marketing、Sim-Marketing、Marketing Channel、Cross-Culture Communication
Publications and Contributions:
1. Jingshu Yang. 2009. The summarize of western sociological consumption theory-the sociological explanation of the expansion of Chinese consumption. Productivity Research, NO.14:184-186.
2. Li Zhan, Jingshu Yang. 2009. The change of economic efficiency in the infrastructure of small cities. Urban Studies. NO.3:99-103.
3. Jingshu Yang, Chao Gangling. 2009. A study of the reason for Chinese residences’ “keep up with Joneses” in consumption behavior. Consumer Economics. Volume 25, NO.6:51-54.
4. Jingshu Yang. 2010. The empirical research on the influencing factors of “keep up with Joneses” in consumption of Chinese citizens. Journal of Northwest University (Philosophy and Social Sciences Edition). Volume 40, NO.1:106-110.
5. Jingshu Yang. 2010. The empirical research of Chinese consumers psychological identity. Northern Economy. NO.23:73-75.
6. Xu Xiaolong, Jingshu Yang. 2011. Study on the Trust in Virtual Community from Consumers Perspective. Volume 33, NO.5: 34-37.
7. Jingshu Yang. 2017.Customer Relationship Management in Financial Industry. China Fortune Press.
8. Jingshu Yang. 2018.The practical experience of teaching in English in Service Marketing course. Journal of teaching materials. NO.6:227-228.
