ZHOU Maotao
Lecturer of Management,
School of Business Administration,
Shanghai Finance University,
Shanghai, China.
Tel: (021)50218033
Email:zmt2000@sina.com
AREAS OF INTEREST
Teaching: International Marketing, Business Statistics, Business Communication, Marketing Research.
Research: Marketing Management, Marketing Research.
EDUCATION BACKGROUND
2002-2005: Shanghai University of Finance and Economics, Shanghai, China
MBA degree in marketing area, awarded in 2005
1994-1996: the University of Electronic Science and Technology of China, Chengdu, China
Second bachelor of economics in international trade area, awarded in 1996
1990-1994: Sichuan Normal University, Chengdu, China
Bachelor of Science in mathematics area, awarded in 1994,
HONORS AND GRANTS
Outstanding Faculty Award, Shanghai Finance University, 2010
Excellence in Teaching Award, MBA Program, Penn State, 2009
EXPERIENCE
Full Time:
1996-2001, teacher in finance department of Shanghai Finance University
2002-present, lecturer in business management department of Shanghai Finance University
Courses Taught
Marketing: International Marketing, Marketing Essentials, Marketing Management, Marketing Research, Business Communication
Statistics: Business Statistics, Management Decision-making Models.
PUBLICATIONS
1. The Study on the Brand Internationalization Strategies of Chinese Enterprises
(Journal of Chinese Marketing, 2010, Beijing)
2. The Study on the Marketing Strategies of Chinese Commercial Banks,
(Journal of Shanghai Finance University, 2008, Shanghai Finance University)
3. How to Do Marketing for Kunming World Expo
(Journal of Ho Hai University, 2005,Ho Hai University, Nanjing)
