He shuang
Title: Associate Professor
School of Business Administration
Shanghai Finance University,
No. 995 Shangchuan Rd, Shanghai.
Tel: (86-21) 50218681
Email: 20049419@lixin.edu.cn
AREAS OF INTEREST
Teaching: Chinese Folk Art ; Painting & Calligraphy Mounting Process;
Corporate ldentity System; Fashion Printing & dyeing; The World of Art; Advertising Design; Creative Graphics; Typography Design;
Research: Art design ; Intellectual Property; Advertising Principle
EDUCATION BACKGROUND
1.1994-1998 Graduated from Shanghai Theatre Academy，Majored in Stage Design Department. a Bachelor of Arts degree.
2.2003-2006 Graduated from Donghua University, Majored in Industrial Engineering Design. a Master of Industrial degree.
EXPERIENCE
Full Time：
Since 2004 in Shanghai Finance University , School of Humanities and Department.
Courses Taught：Corporate ldentity System; The World of Art; Advertising Design; The Policies, Law and Regulations of Cultural Industry; Creative Graphics; Typography Design; Design Introduction
PUBLICATIONS
1. He shuang, “SWOT analysis and innovative practice of integrating non-heritance of handicraft into public art education in colleges and universities, Wenjiao Ziliao, Nanjing Normal University Magazines（
2. He shuang, “Inheritance and innovation of intangible cultural heritage: Construction of Intangible Cultural Heritage Inheritance ecosystem in China”,Wenjiao Ziliao, Nanjing Normal University Magazines（
3. He shuang, “Innovation and practice of comprehensive quality course under the idea of ideological and Political Education, Wenjiao Ziliao, Nanjing Normal University Magazines（
4.He shuang, “Health communication studies”, Chinese journalism and communication research the latest report (2014),Fudan University Press,2014,
5.He shuang, “Analysis of the Bankcard Packaging and Promotion of Enterprise Marketing”, ，（in chinese）
6. He shuang, “Analysis on Innovative Training Model of the Artistic Financial Management”，Economic Research Guide，2013，No.16（in chinese）
7. He shuang, “The application of differentiation strategy in medicine packaging”,，（in chinese）
8. He shuang ,“Theory of the popularization of college national traditional art education and practice”, ，
