Introduction to Majors of School of Business Administration

Business Management

Training Objectives: This program prepares students to have an international outlook and cross-cultural awareness in order for them to adapt to the needs of economic globalization. More specifically, students in this program will systematically master modern economic management theories and enterprise operation and management methods, as well as basic knowledge such as international practices and transnational corporation management models. They will be turned into application-oriented professionals who have strong abilities of business communication, professional practice, and innovation, and can be competent for managements in enterprise strategy, operation, human resource, and start-up business operation.

Key Curriculum: Management (English only), Microeconomics, Macroeconomics, Accounting, Financial Management, Finance, Marketing (English only), Human Resource Management (English only), Strategic Management, Organizational Behavior, International Business Management, Modern Business Theory and Corporate Governance (English only), etc.

Employment Directions: Graduates from this program can work at foreign-funded enterprises, management consulting companies, financial institutions, and administrative institutions. They can engage in overseas business development, international business management, overseas investment, and M&A management, etc.

Program Duration: Four years.

Degree conferred: Bachelor of Management.

Marketing

Training Objectives: Students in this program will be turned into application-oriented professionals with integrity and an international outlook. They will master economic management theories and marketing expertise, develop abilities of marketing management and analyzing and solving problems, and possess good  professional ethics and dedication. They can be competent for market research, marketing planning, market organization and management, etc.

Key Curriculum: Management (English only), Accounting, Finance, Marketing (English only), Consumer Behavior, International Marketing (English only), Market Research and Forecasting, Supply Chain Management (English only), Advertising and Integrated Marketing Communication, Marketing Planning, and Service Marketing, etc.

Employment Directions: Graduates from this program can work at financial institutions, commercial enterprises, market consulting institutions, e-commerce enterprises, etc. They can engage in market research, market development and management, marketing planning, marketing management, etc.

Program Duration: Four years.

Degree conferred: Bachelor of Management.

Human Resource Management

Training Objectives: Students in this program will develop morally, intellectually, physically and aesthetically. With financial service industry as the focus, they will learn basic theories and knowledge such as economy and management, as well as human resource management theories and practices. They will develop strong abilities of organization, coordination, assessment, evaluation, development and management of human resources, and will be turned into application-oriented professionals competent for modern human resources management in financial industries such as banking, securities, insurance and enterprises and institutions in other industries.

Key Curriculum: Management (English only), Accounting, Finance, Human Resource Management, Organizational Behavior (English only), Financial Human Resource Management, Human Resource Planning, Personnel Quality Assessment, Salary Management, and Performance Management, etc.

Employment Directions: Graduates from this program can work at banking, insurance, securities and other financial service industries and enterprises and institutions in other industries. They can engage in planning and management of human resources, staff training, selection, employment, assessment and salary incentive planning, etc.

Program Duration: Four years.

Degree conferred: Bachelor of Management.

Logistics Management

Training Objectives: Students in this program will be turned into application-oriented professionals with integrity, an international outlook, scientific literacy and humanistic spirit. They will systematically learn professional knowledge on logistics financial management, and master operation mode of logistics financial business, operation of logistics management software, and logistics financial comprehensive business management, etc. They will develop strong abilities of logistics financial value-added service project design, logistics financial business operation, logistics financial program planning and innovation, and will be competent for logistics financial product development and maintenance, collateral evaluation and other practical work in large logistics enterprises and commercial banks.

Key Curriculum: Management (English only), Logistics (English only), Accounting, Finance, Supply Chain Management (English only), Transportation Management (English only), Logistics Financial Management, International Logistics (English only), Purchasing and Supply Management (English only), Logistics System Planning and Design, Logistics Financial Risk Management, Logistics Information Management, and Finance Marketing, etc.

Employment Directions: Graduates from this program can work at domestic and foreign financial institutions, and logistics enterprises, etc. They can engage in logistics financial product development and maintenance, collateral evaluation, logistics risk management and other logistics financial services design and management-related work.

Program Duration: Four years.

Degree conferred: Bachelor of Management.

Real Estate Development and Management

Training Objectives: This program will build students into honest, trustworthy and innovative application-oriented professionals. They will learn knowledge on technology, management, economy and law related to real estate development and management, and will develop abilities of management of construction projects, construction cost, real estate finance, analysis of decision on real estate investment, real estate valuation, and real estate brokerage. They can be competent for real estate consulting, real estate valuation, real estate accounting and auditing, and real estate business operation and management, etc.

Key Curriculum: Management (English only), Accounting, Finance, Introduction to Construction Engineering, Urban and Real Estate Economics, Engineering Economics, Construction Engineering Cost, Real Estate Finance, Real Estate Investment Analysis, Assessment of Real Estate, Real Estate Development Project Management, and Engineering Project Management, etc.

Employment Directions: Graduates from this program can work at real estate related enterprises and institutions, government departments, investment consulting companies, and real estate intermediaries. They can engage in real estate enterprises’ financial cost management, construction cost, investment consulting, real estate valuation, and real estate enterprise operation and management, etc.

Program Duration: Four years.

Degree conferred: Bachelor of Management.